Intro

A digital microscope is not only a fantastic tool that helps our Scope Club Stores on multiple fronts, but also empowers cannabis producers with their QA, sales, marketing, and many other aspects.

But how exactly do you use a digital cannabis microscope as a Licensed Producer (LP), and what are all the benefits you reap from it?

Here are three ways to use a digital microscope as an LP, namely:

• 🎓 As a Retail Customer Engagement and PK Tool
• 🔬 As an Internal QA Tool
• 💰 As a marketing tool

Let’s explore these different Scope uses, the setup and their benefits in more detail.

🎓 Retail Engagement & PK Scope

A big part of an LP’s sales work is to send sales representatives to various stores to promote their brand and products and create valuable partnerships with various stores to ensure that the stores will stock their shelves with their products.

As part of their in-store activations, a sales rep usually hosts so-called PK, aka. Product Knowledge sessions in the stores to educate the store’s budtenders about their products and the key selling features of the respective brand and products. The goal of the PK sessions is to connect with the retail staff and empower the budtenders with the essential product highlights so that they can sell more of their products.

Another common in-store activation besides the PK sessions is the brand Pop-Up. While the PK sessions usually target the budtenders for educational purposes, where the sales rep hosts a brand and product presentation in the store’s back office, the Pop-Ups, on the other hand, are aimed at the retail customers and are therefore set up directly on the store’s sales floor where they usually have a branded pop-up table and banners and give out merchandise or show off some of their products and product information to the customers who come into the store.

Therefore, both the PK sessions and the Pop-Ups aim to engage and educate the budtenders or customers to increase brand awareness and product sales—and this is where the microscopes come into play.

Using a digital microscope for your PK sessions and Pop-Ups adds an exciting and educational tool to the mix, helping to engage your demographic and enhance your educational efforts.

If I’ve learned one thing, working in cannabis retail and setting up microscopes in stores, then it’s that all consumers - budtenders and customers - love science, digital screens and the microscopic images of the trichomes on their buds. Therefore, setting up a digital microscope on your PK or Pop-Up table will immediately draw close attention to your products to help you show off the quality of your products, educate people about trichomes and allow your audience to have a hands-on scope experience with your products.

💡 Pro-Tipp to maximize engagement, education and ROI of your store visits:

Use the digital microscope together with our Sensemillier Grading Platform to enable consumers and budtenders to evaluate your products in an educational and standardized way. In the meantime, you can relax, gather relevant feedback, and rest assured that all of your product's relevant features are being mapped into your audience's memory.

🔬 Internal QA Scope

The next way to utilize a digital microscope as a Licensed producer is by adding a microscopy/trichome analysis to your QA process.

The magnification and handling of the Digital Desktop microscope are perfect for evaluating the colour and development of your trichome heads, and make it easy to spot potential undesirables in your final products before packaging them up.

If you’d like to check the live plants in your grow, we recommend getting the digital handheld microscope that you can use right in the grow rooms to check the trichomes of your live plants.

In case you want to enhance your QA process even further, then you should definitely check out the Sensemillier Grading Platform Pro Plan, which empowers your team to follow a standardized and objective cannabis evaluation process that stores all of the relevant product information in your own database so that you can review, search, filter and download your product evaluations. It’s the simplest way to keep track of your QA data for each batch and use these relevant data points for the product information on your strain cards and marketing materials.

💰 Marketing Scope

Last but not least, there’s the marketing scope.

From my point of view, every marketing manager of an LP should have a digital desktop microscope at their desk and participate in the QA process through the Grading Platform to gain a deep understanding of the products and the key features you’re trying to sell through your marketing efforts.

Since a marketing manager's primary purpose is to create a captivating brand, goal-oriented sales materials, and product information, they must be educated about cannabis and especially the product they’re tasked with marketing.

Having a digital microscope will help the marketing managers better understand the most essential part of their products: the trichomes. Besides, the digital microscopes allow the marketing team to capture exciting pictures of the trichomes, which are great for enhancing any marketing materials and strain cards.

Lastly, you can also add your marketing team to your account on the Grading Platform to fully enhance their knowledge, workflows, and relevant outputs. This allows your marketing team to assist with the QA process, which gives them a deeper understanding of the products they’re supposed to market. This, in turn, enables them to provide relevant product feedback to your growers and establish the necessary data points to make meaningful, accurate marketing materials and strain cards.

So what are you waiting for?

Grab yourself a digital microscope, sign up for the Grading Platform and start taking your sales, marketing and QA to the next level! 🚀